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Privacy Policy

Last updated: December 7, 2025

1. Introduction

Welcome to Variantly ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service to generate ad variants.

By using Variantly, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our service.

2. Information We Collect

2.1 Information You Provide

  • Account Information: When you create an account, we collect your email address, name, and password (stored securely using industry-standard encryption).
  • Payment Information: We collect billing information through our payment processor (Stripe). We do not store your full credit card details on our servers.
  • Content You Upload: Images and other content you upload to generate variants are stored securely and used solely for the purpose of generating your ad variants.
  • Communication Data: When you contact us for support, we collect the information you provide, including your name, email, and message content.

2.2 Automatically Collected Information

  • Usage Data: We collect information about how you interact with our service, including pages visited, features used, and time spent on the platform.
  • Device Information: We may collect information about your device, including IP address, browser type, operating system, and device identifiers.
  • Cookies and Tracking: We use cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and provide personalized content.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, maintain, and improve our service
  • To process your payments and manage your subscription
  • To generate ad variants based on your uploaded content
  • To communicate with you about your account, service updates, and support requests
  • To analyze usage patterns and improve our service functionality
  • To detect, prevent, and address technical issues and security threats
  • To comply with legal obligations and enforce our terms of service

4. Data Storage and Security

We take data security seriously and implement industry-standard measures to protect your information:

  • Encryption: All data transmitted between your device and our servers is encrypted using SSL/TLS.
  • Secure Storage: Your data is stored on secure servers with restricted access and regular security audits.
  • Access Controls: Only authorized personnel have access to your data, and access is logged and monitored.
  • Regular Backups: We maintain regular backups of your data to prevent data loss.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: We may share information with third-party service providers who perform services on our behalf, such as payment processing (Stripe), cloud storage (Supabase), and analytics. These providers are contractually obligated to protect your information.
  • AI Processing: Your uploaded images are processed using AI services (Google Gemini) to generate variants. These services are bound by strict data processing agreements.
  • Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Important: We do not use your uploaded images or generated variants to train AI models. Your content remains private and is used solely for generating your requested variants.

6. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: You can access and review your personal information through your account settings.
  • Correction: You can update or correct your personal information at any time.
  • Deletion: You can request deletion of your account and associated data by contacting us or using the account deletion feature.
  • Data Portability: You can request a copy of your data in a machine-readable format.
  • Opt-Out: You can opt out of marketing communications by clicking the unsubscribe link in our emails or adjusting your preferences in your account settings.
  • Cookie Preferences: You can manage cookie preferences through your browser settings.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Account information is retained while your account is active and for a reasonable period after account deletion for legal and business purposes.
  • Uploaded images and generated variants are retained until you delete them or close your account.
  • Payment records are retained as required by law for accounting and tax purposes.

8. Children's Privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: